Before Anyone Else

WFM Asia has a proud history as an investment firm in the region where our roots span back more than two decades.

We are committed to investing in the Asian small and mid-cap equity market.

Our on-the-ground presence and bottom-up primary research give us a first mover advantage to identify opportunities in areas where others have not yet looked.

Deep-rooted Expertise
For nearly 25 years, WFM Asia has been a trusted partner to the management teams of the companies we invest in and to institutional investors alike. Building on this foundation, we manage two long-only equity funds, focusing on multiple geographies within Asia.
Methodical Approach
We offer the entrepreneurial and nimble mindset of being an investment boutique, while delivering rigorous processes, institutional infrastructure, and superior client service associated with larger global investment firms.

About

Founded in 2000 as Ward Ferry Management, WFM Asia carries on our heritage as an independent investment manager specializing in long-only equity investments in small and mid-cap companies across Asia.

With offices in Hong Kong and Singapore, we leverage over two decades of regional expertise to capture the significant value creation opportunity in Asian markets.

Our deep understanding of regional markets and the global investment landscape allows us to consistently identify and capitalize on unique opportunities.

 

We combine the personalized service and nimbleness of a boutique firm with the robust processes and compliance standards of larger investment management firms.

Proven Track Record

Our 22-year track record showcases our ability to navigate various economic environments, delivering returns across market cycles. We remain steadfast in our foundational principles while continuously refining our processes to meet the evolving needs of our clients.

Methodical Approach

By employing a private equity approach to public market investing, we ensure our clients benefit from comprehensive research, a disciplined strategy, and a focus on sustainable, long-term growth.

Trusted Partner

WFM Asia is a trusted partner for global institutional investors seeking exposure to Asia's markets and also for the companies in which we aim to invest for the long term. We often work with management teams who welcome our collaborative approach of sharing insights on business strategy and value creation for their companies.

Advantage Driven Expertise

Our regional expertise, research methodology, and commitment to long-term value creation through a focused investment strategy position us as a preferred choice in the small and mid-cap investment landscape in Asia.

We cultivate a true partnership with the management teams of the companies we invest in, offering feedback and guidance based on over two decades of regional experience.

Our Values

  1. Consistency in Investment Philosophy

    We adhere to our disciplined investment principles, ensuring a consistent approach for long-term success.

  2. Integrity and Accountability

    We uphold high standards of integrity and foster trust by demonstrating accountability for our words and actions.

  3. Continuous Improvement

    We strive for growth through intellectual honesty and diligence, owning our mistakes as opportunities to learn, and working to consciously improve each day.

  4. Collaborative and Egalitarian Culture

    Our flat structure encourages both productive disagreement and deep personal relationships, leading to effective collaboration by individuals and teams across the firm.

  5. Independence and Hard Work

    As an independent firm, our entrepreneurial spirit, strong work ethic, and love of what we do drive our success and performance.

  6. Commitment to Compliance

    We prioritize compliance with rigorous processes to uphold global regulatory standards and earn stakeholder trust.

  7. Diversity & Inclusion

    As a minority and woman-owned company, we achieve cognitive diversity through gender inclusion and the greatly varied backgrounds of our multicultural team, who hail from Australia, Canada, China, Hong Kong, India, Japan, Singapore, South Korea, and the U.S.

Strategy

Our investment philosophy is grounded in a private equity approach to public market investing.

We cover a wide variety of industries across different geographies within Asia, which enables our team to identify patterns and parallels between markets, sectors, companies, and opportunities.

Our History

Founded as Ward Ferry Management
based in Hong Kong

WF Asian Smaller Companies Fund

Launched January 2003

Mid-cap focus

WF Asian Reconnaissance Fund

Launched April 2006

Small-cap focus

Private investments option

Singapore office opened

Firm re-named to WFM Asia

Difference

Our focus on primary research, proprietary due diligence, and long-term value creation sets us apart from other asset managers. The primary differentiator for us is our distinctive investment approach.

We meticulously sift through a universe of ~8,000 public equities to identify 25-35 promising small and mid-cap companies per fund.

This disciplined, repeatable investment process is driven by deep fundamental research and primary data sources. By focusing on long-term industry dislocations and consumption trends, we uncover opportunities in early stage companies before they are broadly recognized by the rest of the market.

01Focused Expertise in Asian Small and Mid-Cap Companies

Long-Only Equity Investing

We specialize in long-term equity investments in small and mid-cap companies across Asia, with a deep understanding of their role in local and/or global markets.

Regional Longevity and Networks

With over two decades in the region, we leverage extensive industry and business contacts to identify dynamic businesses with strong management teams, good governance, and high growth potential.

02Private Equity Approach to Public Market Investing

Multi-Year Investment Horizon

We adopt a private equity mindset, focusing on long-term business model evolution, and industry dislocations and trends, holding investments for several years to achieve substantial value-creation.

Concentrated Portfolio

We maintain a concentrated portfolio, with 50%-60% of assets in our top 10 positions, enabling significant engagement with chosen investments.

03Intensive Primary Research and Proprietary Due Diligence

Emphasis on Original Data

Our investment decisions are driven by fundamental research and primary data, allowing us to identify emerging companies poised for growth.

Proprietary Due Diligence

Our thorough research ensures a deep understanding of investments, leading to effective capital allocation and long-term value creation.

04Robust Risk Management and Compliance

Disciplined Risk Approach

Our disciplined risk management process addresses potential volatility, while also preventing forced sales at unfavorable times.

Independent Compliance

Our independent compliance team ensures rigorous oversight and adherence to global regulatory standards.

05Commitment to Long-Term Relationships and Low Turnover

Long-Term Investor

We maintain low portfolio turnover, reflecting our commitment to partnering with companies that we invest in and growing alongside them over time as they build their businesses.

Repeatability and Consistency

We consistently focus on our targeted investment universe to attain results.

06Trusted Partner to Investors

Transparent accountability

Driven to improve every day, we foster open two-way dialogue with our investors, sharing the insights and experience that inform our actions and receiving feedback from our investors in real-time.

Long-term approach

We aim to build enduring, genuine partnerships with our investors, mirroring the long-term investment horizon we hold for our portfolio companies.

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